The video covers testing adverts and landing pages and organizing your testing so that you can continually improve to find which words (search terms) represent people ready to buy.
In this episode we start to test the market for the volume of interest in your ebook idea.
I like to use the Google Adwords keyword tool because Google searchers represent such a large proportion of the overall search market.
This part of the series talks about getting an idea for an ebook and whether to plan to sell the EBook or use it as a promotional tool.
It is not enough to have an increase in web traffic and in conversion rates. You should also want to make sure that the existing members of your site keep on coming back and not back out from their subscriptions. What methods do you use for your purposes?
Keeping Them Pleased
Most people would keep on coming back to a site if they are interested with what it contains. They will do this whether they are subscribed to the site or not.
Giving Them More
What attracts more people to a site, or to subscribing, are the freebies they can get out of it. Of course, you have to make sure that what you offer them are worth more than what they are paying you. Otherwise, it is likely that they discontinue their membership the next time it expires.
Constant Communication
Even in real life, people who feel that they are more pampered at a certain place keep on coming back there. To make sure that you always serve what they want to give, you can make your site and content interactive by placing comments box so that you can hear out their opinions and have hints on what they might want to read. If you want, you could also do surveys to everyone in your subscription list and ask them what other things they want to know about that are related to the topics in your site.
There are many other ways to keep your readers coming back for more and renewing their memberships over again. It is also a matter of tweaking the layout of your site so that they are able to read more content that they may be interested about. You can also place “Subscribe” buttons strategically so that they do not forget to do that action.
When you follow these simple methods, you will be sure to have a regular flow of profits from your subscription site.
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